The chokepoints that keep trade businesses below seven figures. Named, ranked, fixed.
A focused 15–20 page audit built for sub-$1M trade operators. We name the three things keeping you under, rank them by impact, and write the 60-day plan that moves them.
The audit, line by line.
15–20 page focused report
Tight, written, and built for an owner-operator who's still in the truck most days.
Top three chokepoints, ranked
The actual constraints holding revenue under $1M — by impact, not by what's loudest.
60-day action plan
Sequenced steps with owner, time estimate, and expected dollar impact.
Pricing & margin read
Full pricing and accounts receivable diagnostic. Two of the most common sub-$1M leaks.
Lead-source analysis
Which channels are paying for themselves and which are quietly subsidized by your time.
45-minute walkthrough
Live read-through with the operator. Recorded.
The $600K owner trying to break $1M
You've got a real business. You can't see exactly which lever moves you over the line — and you don't want to guess wrong with the next hire.
The $850K owner working 70 hours
You're close to seven figures but you're paying for it in your calendar. You want to know how to cross $1M without making the hours worse.
The newer operator past survival
Two to four years in, past the founder-only phase, with a couple of people on payroll. You want infrastructure before you scale the team.
We'd rather tell you up front than waste your money.
- NOT A FITSub-$300K survival-mode operators. The audit assumes you've got real revenue, real customers, and at least one employee or sub.
- NOT A FITOperators who haven't actually run jobs yet. We audit operations, not business plans.
- NOT A FITAnyone whose primary problem is craft quality. Fix the work first.
- NOT A FITOwners doing $1–5M — you want the Shop Diagnostic instead.
Three honest paths. No pressure.
Run it yourself
Take the 60-day plan and execute. Most operators at this stage do exactly that, then come back at $1.5M.
Strategy Intensive
Pick the single hardest item from the plan and book a 90-minute working session ($397) to get it unblocked.
Graduate to Shop Diagnostic
When you cross $1M and the system needs a deeper read, the Shop Diagnostic is the next stop.
Questions worth asking before you wire money.
Q-01How is this different from the Shop Diagnostic?
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How is this different from the Shop Diagnostic?
Same operator, same brain. Tighter scope, shorter timeline, lower price — built for the questions a sub-$1M owner actually has.
Q-02How much of my time does it take?
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How much of my time does it take?
Roughly 2–3 hours: a kickoff call, a short data pull, and the walkthrough at the end.
Q-03I don't have clean books. Is that OK?
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I don't have clean books. Is that OK?
Yes. We'll work with bank deposits, job invoices, and CRM exports. The data gap is part of the read.
Q-04What if I'm closer to $1.2M?
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What if I'm closer to $1.2M?
Take the diagnostic and we'll route you correctly. Borderline operators sometimes get more from the Shop Diagnostic.
Q-05Why a deposit?
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Why a deposit?
Slots are limited. The 50% deposit reserves the week; the balance is due at delivery.
Ready to see your operation's current state?
Slots are limited. 50% deposit reserves your engagement and locks in your start week.